Martino Flynn Takes Home Top Honors at the 2009 ADDY® Awards
Martino Flynn, LLC, received top honors tonight, live from the 18th annual ADDY® Awards ceremony. RAF, the connection for Rochester's advertising community, presented the evening's most distinguished award—Best of Show—to Martino Flynn for its mixed/multiple media campaign, Dundee Ales & Lagers, created for High Falls Brewing Company. Partners + Napier and Roberts Communications were also big winners at the event.
Martino Flynn rebranded the JW Dundee line of beers as Dundee Ales & Lagers and repositioned them in the minds of consumers and on the beer shelf with brand new labels and packaging. The agency created the "Be Yourself" umbrella position for the Dundee brand—inviting consumers to choose the style of beer that fit their mood, mindset, or meal. The new bottle labels and packaging created a more unified and craft beer look to the brand. As a result of the campaign, Dundee products were promoted to a higher shelf placement at retail locations, recognizing the brand as a craft beer leader. Dundee Craft Pack sales were also up 45% since the rebranding campaign was initiated.
Sharon Napier, president and CEO of Partners + Napier, was honored with the Silver Award, which was established by the American Advertising Federation in 1959 to recognize a local professional who has made outstanding contributions to the advertising field. By receiving this achievement award, Napier joins Rochester's advertising elite, including Bill Buckett, Bob Conge, Jerry Flynn, Jim Gallery, Jack Kraushaar, Chris Pulleyn, Walt Roberts, Ferdinand Smith, and Bob Young.
Partners + Napier—which Napier has grown from a 38-person firm in 2004 to a 130-person agency with offices in Rochester, Atlanta, and San Francisco—was also a big winner at the ADDY event. The agency was recognized with the Best Online honor for its interactive media submission, Eastman Kodak Celebrity Apprentice-Marilu Henner Video. Partners + Napier won a total of eight ADDY Awards and eight Citations of Excellence. Martino Flynn also took home eight ADDY Awards.
Additionally, Roberts Communications was honored with the RAF Best of Broadcast award for its "Be a Healthy Hero" next-generation TV spot, created for the Greater Rochester Health Foundation.
In true Mad Men fashion, the 2009 ADDYs were anything but ordinary. Out of 342 total entries, 43 won Citations of Excellence and 31 were awarded the ADDY. Plus, the ADDYs attracted submissions beyond its traditional agency entrants, including in-house creative departments and not-for-profit organizations.
"Our Mad Men theme was a huge success at this year's ADDYs, and it allowed Rochester's advertising community to showcase its creativity and, in some cases, its sense of humor," said Kate Sonnick, president, RAF. "The award winners tonight truly represent the best, most innovative, and creative work in Rochester."
RAF hosted the ADDY Award ceremony tonight at the Clarion Riverside Hotel. Nearly 500 members of Rochester's fabulous advertising community were in attendance at the 18th annual ADDY Awards. Mad Men's "Don Draper" also made a special guest appearance to help celebrate the festivities. The 2009 ADDY Awards were presented by RAF and sponsored by Partners + Napier and Xerox. To view the complete list of 2009 ADDY winners, visit http://www.adhub.com.
About the ADDY Awards
With more than 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 15 districts and 200-member advertising clubs. It is the only creative awards program administered by the advertising industry for the industry.
About RAF
The RAF serves current and aspiring communications professionals by connecting them to powerful new ideas and experiences and by creating a better understanding of the functions of marketing and its value. The RAF is an affiliate of the American Advertising Federation, the national organization empowered by more than 50,000 professionals in 220 advertising clubs, 220 college chapters, and 100 corporations. For more information, visit www.rafconnect.org.
