The Rochester Advertising Federation
Where?
Tap & Mallet
381 Gregory Street
Rochester
What Time?
05:30 to 06:00 PM
How Much?
RAF members $3
Non-members $5
Description
When Genesee Brewing decided to go back to its branding roots, emphasizing quality products with a sense of nostalgia, it seemed like a return and a refresh all at the same time. Since the transition, the company has launched several game changing creative ideas and promotions utilizing the variety of their custom brewed beers and ales. Join the RAF and Janine D. Schoos, Brand Manager--Genesee, Honey Brown, Dundee Ales & Lagers, Tuesday June 21st to hear about how Genesee Brewing is making
marketing history, all over again.