TOP 10 REASONS YOU SHOULD SUBMIT WORK AND ATTEND THE ADDYS

#10 – As part of the “No Creative Left Behind” program, all submissions will be displayed online before the event.

#9 – It’s one more opportunity to be able to write off a whole evening of partying as a business expense.

#8 – Where else can you give a rival agency the “stink-eye” without the risk of a fist fight?

#7 – Drink orders via Tweet.

#6 – Your work will be seen by the entire Rochester Advertising Community, not just the 15 people in the “target audience.”

#5 – You may show up single, but you could leave with a new client.

#4 – Rumor has it that Joe Mayernik is planning an interpretive digital dance routine.

#3 – Side-effects may include a swelling of your network and increased visibility in the Ad community.

#2 – There’s no penalty for excessive celebration.

#1 – We need to show those sissies in Minneapolis (aka judges) just what the Rochester Ad community’s made of.

Submitted by Andrea Zuegel and Matt Smythe

Not if, but when you become a freelancer.

20 minutes and a Beer was again a very successful night. Chris Lyons gave a very inspirational, and motivating talk about the business of freelance. In case you missed it here are the main points of his talk:

1. — Establish a manageable and efficient Business Process:
Discipline is the key, capture and organize contact information, and anticipate the expenses

2. — Professional Support:
Line up your Legal, Financial and IT experts so that they are in place to help you manage through the inevitable disasters that will pop up.

3. — Shameless Self Promotion:
Be relentless promoting yourself. This is no time for stealth marketing.

Thanks Chris! Next talk will be on Tuesday, February 16, 2010. Our very own RAF Communications Chair Andrea Zuegel will present on the topic of Web Design/Usability. See you there! Information on us, beer on you.

And don’t forget, Addy submissions are due this Friday the 29th. You can bet Chris has his in… see point #3.

JOE
Mr. RAF Prez.

20 Minutes & a Beer Recap

Last Tuesday, November 17, 2009, Jeff Gabel from Partners + Napier gave a very motivating talk to a packed house at the Tap & Mallet on, “The common constructs of great ideas.” After Jeff’s talk several of RAF members in attendance wanted to know if they could get the list for inspiration. Well, here it is. Thanks Jeff!

Common Creative Constructs:
Work without words,
Combine things,
Use comparative juxtapositions,
Exaggerate,
Convert the benefit to a disadvantage,
Have fun with omission,
Change the perspective,
Change 1 element,
Tell a story,
Alter the product,
Show alternative uses,
Play with words,
Have a few meanings,
Change the medium,
Consider the context.

Now, are there any others you would add? Comment back and let’s see how long this list can go.

Please join us for our next 20 Minutes & A Beer on Tuesday, January 19, 2010.
Chris Lyons presents, “The business of freelance.” Information on us, beer on you.

JOE