A Student Silver ADDY^® is awarded to local Geneseo student Ivan Cash who succeeded against tens of thousands of competitors on a national level.

SUNY Geneseo senior Ivan Cash was recently announced as a 2008 National ADDY^® Award winner, earning a Student Silver ADDY^®. Conducted by the American Advertising Federation, The ADDYs^® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. Before placing at the national level, the campaign advanced through three-tiers, winning at both the local Rochester area level and the subsequent district level, which includes submissions from New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington D.C. The national award ceremony takes place June 10, in Atlanta, GA.

The winning advertising campaign entails two interactive pieces whose aim is to promote literacy on behalf of the worldwide ProLiteracy organization based in Syracuse, NY. The ads, which are suited to run in a magazine, use folds to juxtapose gibberish words with legible text, giving the illusion of illiteracy that creates a powerful impact. The campaign received a student silver medal at the South African Loerie Awards in July of 2007. Cash, who is a communication major and graphics production minor, is responsible for the art direction and design of the winning campaign, while South African student Logan Broadley, of the Red and Yellow school in Cape Town, served as copywriter. The two students worked together while Cash studied abroad during the 2007 spring semester. Graduating on the 17th of May, Cash has an online portfolio available at www.ivancash.com.

Congratulations Ivan.