A recent article from AdAge addresses the shifting ground under the traditional agency model. Short story: Agencies built around print and broadcast are perceived by some to be behind the digital curve. As a younger, more digitally-minded generation begins appearing on creative briefs under the title “target”, clients want an agency that knows how to earn their attention. And they don’t care where the ideas come from – digital agencies, media agencies, even media companies.
So, how are we doing in Rochester in developing our digital skills? Any great examples?
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