Hey, thanks again to all you who made it out to Tap & Mallet last night. It’s cool that we’re seeing new faces at every event. Prez Joe just emailed me and asked me to do a quick recap, so here goes:
My talk was about creating websites with great user experience. While “user experience” doesn’t sound sexy (many people don’t even know what it means), it’s a critical part of any website development. At its most basic level, it’s about having good organization and solid content. More specifically, I focus on three things:
- Great content
- Easy Navigation
- A Little Mind Reading
What it all boils down to is asking yourself what your user’s main needs might be and going over the top to deliver on that. Whether it’s letting them embed your videos on their Facebook page, linking them to research that supports buying your product or making your navigation foolproof. The mind reading comes in when you anticipate something they haven’t even thought of yet that delivers even better customer service.
We had some great questions about the value of usability studies (I am an advocate) and about how to talk clients out of their bad navigation ideas 
. A good time was had by all. Hope to see you next time.
Andrea Zuegel
For all those who missed it, it was a great presentation. For all those in attendance you got to see and hear one of Rochester’s finest work the room on one of the most confusing topics around. The Web.
I find it amazing that even after 15+ years after the development of the PHP there are still major companies that get even the basics in web design wrong.